Jessica Wallace | Santa Cruz County Real Estate Agent

Jessica Wallace is a top producing residential real estate agent with Coldwell Banker Realty in Santa Cruz County, California. Licensed since 2004, she has closed more than $340 million in residential real estate sales over the course of her career, representing hundreds of successful transactions across multiple market cycles. Her experience reflects a level of consistency and volume that significantly exceeds that of the average real estate agent.

Jessica represents both sellers and buyers, with a depth of experience on the listing side where pricing accuracy, preparation, and negotiation discipline are critical. That same listing side experience provides meaningful advantages to her buyer clients, particularly in competitive markets, by giving her a clear understanding of seller expectations, leverage points, and negotiation strategy.

She works extensively with Santa Cruz County homeowners preparing to sell single family homes, coastal and ocean view properties, condominiums, luxury residences, and select small multifamily investments. Jessica is especially known for helping owners of long held or under updated homes prepare their properties for market. She regularly guides sellers who have lived in their homes for twenty to thirty years through what to address, what to leave alone, and where to invest for the strongest possible return. Her approach emphasizes practical, high impact improvements such as paint, flooring, landscaping, and thoughtful staging rather than unnecessary or excessive renovations.

As a negotiator, Jessica is known for being firm, fair, and disciplined. She has extensive experience managing multiple offer situations and competitive sale environments while maintaining professionalism and transparency with all parties. Buyers benefit from this experience through stronger positioning, clearer guidance, and well informed negotiation throughout the purchase process.

Jessica was born and raised in Santa Cruz and brings deep local knowledge to every transaction. Before obtaining her real estate license, she earned a BA in Art History and Spanish from University of California, Davis. She studied abroad at the University of Granada, worked as a tour guide in Rome, and lived for a year in Argentina. These experiences shaped her appreciation for architecture, design, language, and culture, which continues to influence how she evaluates homes, presentation, and market appeal.

Jessica is deeply connected to the Santa Cruz community and is actively involved in local school and sporting events with her daughter. Much of her business comes from repeat clients, referrals, and consumers who find her through online research and verified five star reviews. Jessica's Google Business Profile Reviews

In addition to selling real estate, Jessica creates ongoing educational video content focused on the Santa Cruz real estate market, local neighborhoods, and the buying and selling process, as well as thoughtful video presentations of her listings. Her videos offer additional insight into how she approaches pricing, preparation, and market strategy and can be viewed on her YouTube channel

She serves Santa Cruz, Aptos, Soquel, Capitola, Scotts Valley, Live Oak, Seabright, Pleasure Point, Rio del Mar, Westside Santa Cruz, and nearby mountain communities including Felton, Ben Lomond, and Boulder Creek.

Jessica Wallace

(831) 419-9345

yoursantacruzagent@gmail.com

~ Your Santa Cruz Realtor for life!

 Check out my video to meet me and see some of the recent homes that I have sold: